Elite Cultivation, Where The People Make The Difference

“It is concerning the individuals.”

Elite cultivationHeadquartered in Wynnewood, Oklahoma, is greater than a medical marijuana distributor, it is an extension of the elite tradition rigorously curated by founder and proprietor Richard Freeman.

Freeman, a local of Oklahoma, owns and operates 5 totally different companies, together with Elite Motorsportswhich, along with offering racing groups of the very best Motorcoaches, Trailers, Truck and Trailer mixtures, race automobiles and tools within the trade, additionally promotes the biggest drag racing workforce within the Nationwide Scorching Rod Affiliation (NHRA) with drivers comparable to six-time world champions Erica Enders and Jeg Coughlin Jr.

“He is a bells and whistles man, you’ll be able to see it in the whole lot he does,” mentioned Brian Lane, common supervisor at Elite Cultivation. “The imaginative and prescient was Richard’s. He noticed a artistic enterprise alternative to interrupt into the marijuana trade early in Oklahoma’s legalization course of. He is a businessman, he is aware of a great alternative when it comes alongside. “

When Freeman approached Lane, he had already been a regional gross sales supervisor at Anheuser-Busch for greater than 25 years and was in a position to carry his expertise to elite cultivation.

“I used to be open to a change, and I knew a number of the different high quality people who Richard had about bringing to the fold, he constructed an All-Star group,” Lane mentioned.

Included in that All-Star group together with Lane is Jamie Hairston whose official title is Chief Monetary Officer, though she admits she wears many hats.

“I used to be working in logistics when Richard first got here to me about working for him. It was the center of Covid. He informed me he wished me to return and run the farm,” Hairston mentioned. “I needed to admit to him that I knew nothing about bookkeeping or human sources. Richard had confidence in me that I might do it, he informed me: ‘You’ll study.’ He has a knack, throughout all his companies, for placing individuals in positions the place he is aware of they’ll deal with it, even once they will not be assured. “

The elite cultivation facility, positioned subsequent to the elite motorsports workplaces and machine store, is among the many finest within the area. A degree of delight for anybody working at Elite Centivation, however these near the operation would count on no much less from Freeman.

“Being within the racing trade after which coming to the weed trade, Richard carried plenty of the identical mentality. The race store is sort of hospital worthy with how clear and arranged it’s. He introduced that right here,” Brian mentioned. “Everybody who works right here is happy with that. This enables us to be very constant in what we do and the product we produce. It is the identical with the workers, our requirements are excessive, Richard expects it. “

The consistency and high quality of the product is one other cross about Richard’s profitable mentality. Devoted to creating environments the place staff can and wish to excel at their craft, it produces not solely racing victories, but in addition constant, high-quality different drugs that firms and their sufferers can rely on. They know that elite cultivation merchandise are produced in a managed {and professional} surroundings the place high quality won’t decline from month to month.

“I am not going to do one thing if it isn’t going to be accomplished proper,” Freeman mentioned. “We do not do something right here by halves, in the whole lot we do. Once I began this, I wished the very best. I imagine now we have that now.

I’ve to have the suitable individuals. The individuals make it work. They must know their job and do it effectively, do it higher than anybody else, they must work collectively,” Freeman continued. “That is true in each trade. When you reduce corners, you’ll pay for it in the long term. Consideration to element, exhausting work and perseverance is what it takes and it isn’t for everybody. “

The eye to element is difficult to overlook within the 36,000 sq. foot facility, with devoted rooms for every of the totally different phases, together with a cloning room, three vegetable rooms and 7 flower rooms. The 25 staff of elite cultivation are every specialised in several elements of the corporate.

“Every state of the plant’s life has designated groups which can be consultants in that cycle. We predict this creates extra accountability, encourages teamwork and ensures the top product is best,” Lane mentioned. ‘It is exhausting work. We do not simply wish to develop marijuana; We wish to develop a number of the finest marijuana. Add Richard’s thoroughness and a spotlight to element, it is robust. “

Elite Rising rotates wherever from 20-25 totally different strands and harvests every month. A few of their hottest gadgets embrace Donny Burger, Lemon Skunk, Durban Poison, Blue Dream, Peach Pie and Gelato Cake. Together with the flower, the power additionally produces concentrates, edibles and vape pens.

“With the long run trending in direction of additional legalization, enlargement is a big alternative. It is a part of the explanation why we’re actually huge on empowering our staff and fostering an surroundings for individuals to be captivated with what they do,” Hairston mentioned. “It is a small city and we acknowledge that our staff can be our greatest recruiters if and when enlargement happens.”

Though guidelines and rules could ever change in Oklahoma’s marijuana legal guidelines, Elite Centivation has remained steadfast and vigilant to make sure they meet the required requirements and are ready for what could come sooner or later.

“We got here into this on the proper time. Our thought course of has been constant,” Freeman mentioned. “We wished to go additional when it got here to the instruments, the power, the individuals and the way we run this factor. We now have a fantastic construction and nice product. For my part the very best product. We’re on high of the modifications which can be taking place within the trade, and we wish to be the usual for the state, and maybe ultimately past. “